How to make a simple business plan

You have a business idea in mind? More and more people who decide to start their own business but before you start working on it, it is recommended that a is designed business plan that will help determine basic aspects of your idea, for example, the marketing plan, financially, the team that you need, and so on.

In addition, this type of preliminary study will help you get to present your idea to potential investors and thus able to get the money you need to start it. UnComo In this article we will tell how to make a simple business plan that will help you sort out all your ideas.


Before beginning to detail the plan is important to know what is a business plan and usefulness before you start to take your idea. This document is a detailed description of what will be your future business: you have to talk about the concept, the profitability of your idea, the action plan, workers who need the equipment required (if you need local materials, etc) and other essential aspects to determine before embarking on a project of this caliber.

This plan will also help you establish a timming that is necessary for any startup company: what are the goals you want to achieve and how long. In short, the business plan is like a schematic map that helps you think through some of the key aspects to start with your idea.

The first field must have a business plan is the executive summary, a brief explanation that describes your idea and the goals you want to achieve. Overall, this section should contain information on:

  • The product or service you’re selling
  • The advantages of your idea to the rest
  • The current market and competition
  • The team will be responsible for starting the business

Projections funding level: the needs and profitability you expect to get, and the deadlines
This summary must present the need that will cover your business idea but, above all, must have a commercial hook because this document is that your potential investors will be read. Maximum should occupy two pages and you have to ensure that the information becomes clear, easy to read and schematic.

And begin to develop the business plan in detail. The first step we have to think about is the business mission, what it will be our business. You ‘ll have to describe in detail your idea and provide the basic data of the same:

  • Features product or service and, above all, its difference from the current market
  • The target audience it is intended for (young people, women, children, etc.)
  • The reasons why you decided to take your business
  • The objectives you pursue
  • The strategies you will follow in order to achieve the objectives

This section should also make SWOT, the analysis of Weaknesses, Threats, Strengths and Opportunity, a way to speak clearly about everything positive and negative that has your idea; in unComo you discover how to do a SWOT analysis for you to consider all points to value this important resource.

The next point to consider is the market in which we will introduce, so our business plan must contain a detailed market survey in which aspects such as competition are valued developments in the sector, innovations possibilities for the future (R & D), and so on.

Competitive analysis: the first point you have to evaluate in this study. Identify which companies can be your direct competition (do the same to you) and which can be indirect competition (offering your product / service and other options that offer something similar to yours, etc.). In addition to analyzing it , you have to mark your difference from the rest: why your idea will work better than yours, what characterizes your business, how will you do to beat them, etc.

Analysis of the sector in which you are going to introduce: It is important to also do a study on the market in question; for example, if you are thinking of starting an app have to talk about market developments, future prospects and so on.

Analysis of the target audience: just as it is also essential that you study your target audience, the client that you are going. Studying the habits of behavior, the use of networks, the places they frequent, their average income, etc., will help to create a realistic business and adapted to the situation of your customers. So if you are thinking of creating a company dedicated to moms, for example, you will have to analyze in depth their consumption habits to adapt to reality.

The next section we will have to analyze is the marketing plan, that is, what actions do to reach our target audience and get them to buy our product or service. It is one of the most important steps in this document because it is the essential method that you will succeed in your business or, conversely, fail.

Establish a thorough analysis of the strategies that you will carry out to make yourself known, especially within your potential customers it is the most important thing before starting your business. Not only for investors but for you to have a clear and concise idea of the actions that you will continue to succeed.

Some of the basic questions that need to make at this time are:

Sales channels: that is, if you’re going to have a website, whether it will be telephone, face sale, etc.

Attracting customers: if you’re going to make announcements, flyers, you’re going to make an opening, etc.
Business Promotion: to attract, retain and nurture you as a brand is essential that you plan on monthly marketing plan that your customers remember you’re there. Also whet discounts or rewarding your best customers is a good way to get “being liked” your audience.

In unComo we tell you how to use social networks to position your company.

Another important section within a business plan is the financial plan, the economic study of your business idea and that will be decisive to determine whether it is profitable or, on the contrary, is unfeasible. One of the basic reasons before starting to take industrial idea is to analyze the benefits you get from it and, in this sense, this plan is the most detailed and accurate so that you do to know exactly what your income and expenses will be.

In order to make a comprehensive plan, you must calculate the following:

  • The price structure (the PVP put to your service / product or your commission)
  • The costs of your activity
  • The investment you need
  • Profit margins you have
  • Fixed expenses

This is a budget, some dummy data to calculate based on a forecast of income that do not yet exist; however, it is highly recommended that at this point be as prudent as possible and always throw downward.

You should also include information on the team that will integrate your business. In this section you will introduce you and your partners or employees with the idea that you start explaining your professional experience, abilities and the field in which they are experts.

It is advisable to think of all departments requiring a company and say how you will cover it, so really you’ll have the basic necessities to conduct a business. Some of the departments are required:

Customer: is the company it is clear that you have a customer service. If one of your team will take care of it you will have to have the option to hire a subcontractor to carry out this task but you should not neglect it.
Directors or managers: payroll, bill payment and, in general, the accounting firm should be performed by someone who specializes in this subject.

Commercial: all equipment must be people with commercial experience to be able to present your product to customers and work solely in this regard. The good business skills are important to succeed and really get benefits.